Top 10 Advantages of Contextual Link Building

Contextual link building is the process whereby you include a link to a relevant site within the body of the text you are writing. Google and other search engines note the presence of such links and use them to rank your site or page. Pages with contextual links will rank higher on Google than pages without such links. The keywords or words that you wish to link to other sites should be surrounded by text on either side. Most important is to link to sites that are relevant to yours, since Google places great value on relevancy.

Types of contextual links:

When you use a link to another site or blog within the body of text you are writing, this is considered to be an “outgoing” or “external link.” Hopefully the blog or site owner will request a link back to your site; this is a “reciprocal link.” You can link to other pages within your site; this is an “internal link.” All these count as contextual links as long as they are placed within the text of your post.

Top 10 Advantages of Contextual Link Building:

1. A contextual link will provide the reader with more information on the topic.
2. The reader will be more likely to return to your site again, knowing that you
provide good information.
3. Use of good contextual links will build trust in your readers.
4. Writers of other blogs or sites will become aware of your site.
5. Writers of the other blog or sites may link back to your site, which gives your
site and theirs more exposure and more credibility.
6. Contextual Link Building brings you and your site more recognition.
7. The use of contextual links will increases the search engine optimization
(SEO) of your site.
8. Google will give your page a higher page rank.
9. Use of contextual links will bring more traffic to your site.
10.Increased sales should accompany the increased traffic to your site.

Two ways to select contextual links for your site:

You can search online for relevant sites to which to link your webpage or blog. Go to the potential link and make sure you like what they are saying and that it is relevant. Try to pick sites that are written by experts, and get a good amount of traffic. The second way is to let a professional do it for you. There are a number of companies which provide this service, but make sure you are contracting with a company that places contextual links, not just regular links. Google does not like or rank regular links.

Link Builder Services:

There are several professional companies which provide link builder services, including The Link Building Agency in London, UK. The Link Building Agency provides two levels of link building campaigns, as well as dedicated executives for outsourcing your company’s full-time link building needs. All links are manually built which means that they will definitely be relevant to your site or blog; this is an important feature of the link builder services they supply. The professional services of The Link Building Agency will bring more traffic and sales to your site.

How to Market Your Business Using Social Media Networks

According to a recent survey by the Nielsen Company, about 34% of all the goods sales that were done in 2012 were as a result of Social media marketing. As a business owner, this should tell you that the world of advertising has changed; and that the people who will ignore social media marketing will have a hefty price to pay when it comes to selling their business. The most commonly trafficked social media sites include:

• Google+

• Pinterest
• Twitter
• Facebook

Facebook

Very few inventions of technology have ever taken the world by storm like Facebook did. Currently, the social media site has millions of followers from the world over. This is an indication that if a marketer were to exploit it, it will be possible to expand your business from a start-up to a multi-national. There are several ways in which you can do Facebook advertising:

• Through the creation of Facebook groups and pages. If for instance you have a business that sells flowers, you can create a fan page for your product. Making a page is really fast and easy. Once you make the page, you can invite friends to join. You can also spread the word by posting and tagging friends in the posts. Another great way of popularizing a Facebook page is doing promos with other similar but more popular pages. You can ask the admin of a page with many followers to promo you and you will promo them back.

• Creating and sharing great content on your Facebook page is also another great way of earning likes. If for instance you own an eatery, you can choose to make photos of your shop and post them on the page. After you have done the posting you can proceed to tag friends and have them also like the page.

Using twitter to advertise

This micro-blogging site has been gaining a lot of popularity since it was launched in 2006. The main way you can use twitter to sell your business is by creating a page. After you have created the page you can start posting updates that are usually not more than 140 characters in length. These are called tweets. Tweeting works in the following ways.

• Tell friends or followers to re-tweet your tweets. This way, their followers are able to see your content and follow you.

• Following pages that have similar content with yours. This way, people that have followed those pages will be able to view your page and follow it.

Once you have a following it is very easy to find out what your customers think about the products that you have to offer. Customers will always tweet about products that they like. They will also tweet about those they dislike. Take this as a market analysis and improve your products.

Google+ and Pinterest

With less than two years in the market, these two sites have also gathered quite a following. Pinterest is like a board where you are allowed to pin about anything that you want to. If for instance you are a car dealer, you can pin content about cars and how to handle them and so on. It is also possible to connect pinterest to Facebook such that whatever you pin will be visible on Facebook.

Google plus is more like a blog. You set up an account and invite people to join you. You are allowed to post pictures that tell what your page is all about. For instance, if you are wedding planner, you can have a page that with pictures of all the weddings you have planned successfully. As you continue posting and gathering a following, your business will grow.

Those are a few tips on how to market your business through social media networks. If you come up with a strategy that helps you advertise on all of them, you will have better results than when you decide to use one. You can even have someone do quality link building services in order to achieve the best results.

Crucial Benefits of Hiring a Link Building Services Company

The high levels of competition found in the online environment can often make it difficult for businesses to remain successful. Even with a unique idea or product, you can often discover dozens of different websites that offer similar goods or services, which directly compete with your site. In order to achieve long-term success in the online environment, it is necessary to take advantage of resources that will boost search engine optimization. One of the best ways of accomplishing this goal is through the utilization of quality link building by hiring a link building services company. From this company you will be able to take advantage of crucial benefits including improved search engine optimization, multiple links built, contextual links, and troubleshooting solutions.

First Benefit: Improved Search Engine Optimization

The primary goal behind developing links is to help a company improve search engine optimization. One of the best ways of accomplishing this is through the generation of blogs or articles that feature specific keywords and are linked to your primary website. Resources such as contextual link building can help you to build links on websites that are relevant to your customers. Social links can also be developed when creating social profiles, posting blogs, or answering online inquiries.

Second Benefit: Multiple Links Built

When attempting to develop a high-level of quality links, it is important you identify variety in link selection. Simply posting to a social network will not offer you enough search engine recognition for becoming a leader in your market. Investing in a professional link building services company can help you in finding link variety as posts are made in social networks, blogging websites, and relevant websites your customers may frequent.

Third Benefit: Contextual Links

When it comes to building effective links, one of the best services you can take advantage of is found with Contextual Link Building. These links are developed by a professional individual by contacting other websites that are relevant to your business and seeking permission to post articles or blogs on these sites. The development of these links will help you to increase search engine optimization results while also becoming a presence in a website relevant to your business. This can increase consumer traffic, in addition to building search engine recognition.

Fourth Benefit: Troubleshooting Solutions

The fourth benefit you will be able to discover from investing in a link building services company is found with troubleshooting solutions. While there are many positives that exist with investing in quality link building solutions, it is important to recognize there are risks involved with building links to other websites. An example of this is found with linking your service to a flagged website that has poor search engine recognition. This can influence your search engine optimization, causing you to lose recognition status. A professional company can regularly monitor your links in order to maintain positive results with your search engine optimization efforts.

These four crucial benefits display the importance of hiring a link building services company. When you are ready to improve your online results, whether you are looking to sell goods or simply distribute information, make sure quality link building is an element in your business.

4 Ways to Increase Your Face Book Likes

Pass by many desks in the office, laptops at cafes, and net books at the park and you will find the tab with Face book on it. We're all on it as we keep up with friends and family who post pictures of their fun weekends and vacations, funny status updates, quotes, and thoughts. This social network sensation has taken over our communication style.

Businesses have jumped in to the social network and taken advantage of hearing directly from the consumer. This trend has not always been the way that it has been. Remember the days where the communication was one sided? Those days are no more and consumers can post their concerns and questions directly to the company's Face book page. Over 45% of consumers state they trust a company more if they have an active Face book business page and they are more likely to want to engage with the company by liking their Face book page.

Companies and personalities have included Face book as a part of their overall marketing plan. The goals may differ, but we all help to chime in by clicking the Like button. There are so many ways to get readers involved by clicking Like.

Contests

Who doesn't like a little competition? Creating a contest to where people have to click Like or comment is a good way to "go viral." When one person clicks on your status their friends see it too and your status stays live longer because so many people are clicking Like and/or commenting. The contest could be as simple as asking people to share your picture and the person who's friends click Like more will win a prize. The normal friend rate on Face book is about 350 friends. Imagine your business gaining their audience in addition to others who will post!

Memes

Remember when everyone was posting pictures of themselves planking? Simply lay stiff in an unusual place, snap a picture, and post. This went to all types of extreme as people went from the extreme to the funny posing...or laying stiffly. This went on to other memes such as posing while jumping in to a pool, sunsets, and more. Create your own sensation, get your audience to mimic, and see if it will catch on. The great thing about memes is you can create more than one.

Ask Questions

All of us have opinions. Face book is full of them. Once you have captured your audience begin to ask them questions. If you ask, they will come. Create questions centered around your service or what your friends know you to be about and they will give you their honest opinion and become involved. This creates engagement, which will surely bring about Likes on the question you've asked. You can create a question of the week and tag this back to a contest of some sort where you offer a discount or a freebie.

Follow A Trail

Do you have a website or blog? Take your audience on a trail ride from your website or blog to your Face book page. Involve them further by asking a call to action to Like your page. This creates contextual link building which can create more traffic overall to your brand or company.