Every
Penguin and Panda algorithmic update creates a shift in the SEO universe.
Google Penalties can really hit your company where it hurts, but it doesn't
mean that your site is doomed forever. Here are a few recovery tips after
getting hit from Google penalties to restore your previous page ranking below:
Minimize The Volume of Bad Links
Most websites are penalized by Google's Penguin update due to poor linking
strategy. Simply put, it's a good practice to individually check purchased
inbound and outbound links for their status and quality that manually link to
your site to avoid a Google penalty. Be practical when delivering content by
minimizing the volume of bad links.
Avoid Poor Quality and Duplicate Content
Sites that have duplicate, poor content are also frequently penalised. To avoid
this, write fresh and unique content for your website that contains the perfect
density of keywords that target the main points of your site. Most importantly,
keep your readers in mind whenever you deliver information on your site. You
also have the option to use contextual link building services that effectively
fuse your thoughts in the form of relevant, high quality articles.
Create A Brand New Domain
Establishing a brand new domain is a simple way to rid yourself of a penalty,
because it literally gives you a fresh start on the Web. Introduce your new
user friendly domain with fresh,attractive images and a new theme with content
that will keep your readers coming back for more.
Become Familiar With Google's Updates
Finallyy, keep abreast with Google’s 500 yearly updates. If you stay on top of
Google’s algorithm, your site will never be penalised.
Take Your Site To The Next Level
Try to resolve penalty issues as soon as possible after algorithm updates and
procure the services of a firm that produces relevant contextual links to help
you expand your online businesses. Services that provide customised link
building campaigns is a very effective strategy to increase online traffic and
are built to be compatible with an SEO/PR strategy.
This is no small accomplishment and takes major skill. Customised link building
services include the submission of articles, link swapping, frequent updates of
social media, press releases blogs, guest posts and sponsored articles. The
outcome of customised link building is increased traffic and credibility as
well as a solidified reputation on the Web. Link building services are a
popular SEO/web marketing choice to manage your site in a seamless manner. You
can even hire an outside link building executive to complement your inbound
team. Full-time link builders can be obtained for under £700 monthly who can
'remotely' work with you online.
With so many resources available to online sites to reap their full potential,
getting hit with Google penalties does not have to keep you from reaching a top
page ranking again. You now have the ability to focus on other vital aspects of
your business.
Who’s
bigger?
Facebook is the single most powerful social network platform on the web, while
Google dominates the search engines. Both companies play a vital role in
modeling how people interact on the web, and although these two separate
platforms never crossed paths much in the past, all that changed when word came
that Google was cooking up a Facebook killer. Mark Zuckerberg had for a long
time been sitting at the top of what appeared to be unbeatable social media
domination through smart control of information and the sharing of it and the
seamless integration of Link Building Services.
Retaliation
However, Larry Page wasn’t having it. As the evolution of information access
and web sharing continues to wear down the formerly supreme world of search
engines, Page faced what Bill Gates once faced back in the early 2000s when
Google dictated a tectonic shift in the way people operated technology and the
internet and a number of newer startups started controlling large market
shares.
Enter Google+
As Google’s grip on the tech world starts to loosen, the only major effort the
company has put forth in answering the obvious gap they have on social media is
Google Plus. This isn’t the company’s first attempt at social media, but it’s
the first real threat they’ve posed on web giant Facebook, which has managed to
create new avenues for advertising and the flow of information.
Back in the day, people searched the internet for their favorite pair of shoes
or a decent restaurant in their area, but nowadays, social media determines what
is and isn’t hip. By logging into Yelp, a user easily finds out what their
friends think about a certain restaurant or pair of shoes, and the ultimate
decision to spend money on a product will be influenced by social trends.
Battle for advertising
This is the war Google seems to be losing because both companies rely on heavy
advertising, so if there’s a shift in the way people go about choosing
products, then that changes the way in which companies advertise their
products. Right now, many businesses hire link building services that can get
their face or name on these two social platforms, and they are right to do so
because most people spend their days toggling back and forth between their
Facebook and Google accounts. For right now, Google isn’t really aiming to kick
Facebook off the top, but instead chooses to remain a formidable number two.
Facebook has its roots in nearly all sectors of web interaction, but social
network is quite delicate and Google CEO Larry Page understands that, which is
why he’d rather focus on chipping away at Facebook users slowly and
systematically. A gradual pull may have a more powerful effect in the long run
as users discover more of their friends are already using Google+.
Both companies are busy trying to blend well with an ever changing modern web
culture characterized by portable devices with ever increasing functionality.
Several fields are of importance to both companies:
Search options
Social activity
User privacy
Advertising
Contextual Link Building
Portability
By crafting features to cater to each one of these factors, both companies can
stay ahead of the times and possibly continue stealing each other’s customers.
Both Zuckerberg and Page understand the importance of upholding user privacy,
but they desperately need detailed information about each user so they can use
the information for advertising. For now, they have to play nice because the
slightest customer dissatisfaction about privacy could cost them billions in
lost revenue.
