Who’s bigger?
Facebook is the single most powerful social network platform on the web, while Google dominates the search engines. Both companies play a vital role in modeling how people interact on the web, and although these two separate platforms never crossed paths much in the past, all that changed when word came that Google was cooking up a Facebook killer. Mark Zuckerberg had for a long time been sitting at the top of what appeared to be unbeatable social media domination through smart control of information and the sharing of it and the seamless integration of Link Building Services.
Retaliation
However, Larry Page wasn’t having it. As the evolution of information access and web sharing continues to wear down the formerly supreme world of search engines, Page faced what Bill Gates once faced back in the early 2000s when Google dictated a tectonic shift in the way people operated technology and the internet and a number of newer startups started controlling large market shares.
Enter Google+
As Google’s grip on the tech world starts to loosen, the only major effort the company has put forth in answering the obvious gap they have on social media is Google Plus. This isn’t the company’s first attempt at social media, but it’s the first real threat they’ve posed on web giant Facebook, which has managed to create new avenues for advertising and the flow of information.
Back in the day, people searched the internet for their favorite pair of shoes or a decent restaurant in their area, but nowadays, social media determines what is and isn’t hip. By logging into Yelp, a user easily finds out what their friends think about a certain restaurant or pair of shoes, and the ultimate decision to spend money on a product will be influenced by social trends.
Battle for advertising
This is the war Google seems to be losing because both companies rely on heavy advertising, so if there’s a shift in the way people go about choosing products, then that changes the way in which companies advertise their products. Right now, many businesses hire link building services that can get their face or name on these two social platforms, and they are right to do so because most people spend their days toggling back and forth between their Facebook and Google accounts. For right now, Google isn’t really aiming to kick Facebook off the top, but instead chooses to remain a formidable number two.
Facebook has its roots in nearly all sectors of web interaction, but social network is quite delicate and Google CEO Larry Page understands that, which is why he’d rather focus on chipping away at Facebook users slowly and systematically. A gradual pull may have a more powerful effect in the long run as users discover more of their friends are already using Google+.
Both companies are busy trying to blend well with an ever changing modern web culture characterized by portable devices with ever increasing functionality. Several fields are of importance to both companies:
Search options
Social activity
User privacy
Advertising
Contextual Link Building
Portability
By crafting features to cater to each one of these factors, both companies can stay ahead of the times and possibly continue stealing each other’s customers. Both Zuckerberg and Page understand the importance of upholding user privacy, but they desperately need detailed information about each user so they can use the information for advertising. For now, they have to play nice because the slightest customer dissatisfaction about privacy could cost them billions in lost revenue.
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