New Penguin Update Ready to Go For Google

When people talk about "the Penguin Update" from Google, they're not talking about the book publisher or the adorable, flightless bird. It's a code for the latest algorithm update that the search engine is putting in place to help level the playing field when it comes to different websites all getting a deserved and more equal piece of the traffic pie.

What's Its Purpose?

For a long time search engine optimization, or SEO, has been the primary way for a website to draw traffic and page views. SEO is the use of keywords and proper keyword density, along with the choice of subject and even using contextual link building and other link building services to build up a website's Internet presence. In the past any webpage that did all of these things, and which manipulated the numbers accordingly, would jump to the first page of search results, if not to the number one spot. The Penguin Update's purpose is to try and give less weight to who's using what keywords, and to try and reward good content above all other concerns.

Why The Change?

Google feels that there are a lot of webpages that are more concerned with numerically meeting the alogorithm. The result is that, while these websites get picked up and ranked highly by the search engine, they simply aren't as fun, interesting or deserving of attention as many other websites with better content but who may lack contextual link building or other services that a site needs in order to reach the top by these standards. So, in order to give a better chance to pages that don't have the time, budget or inclination to get involved in the numbers game when tweaking their content, Google created the Penguin Update.

How Does it Work?

Google is not throwing search engine optimization out the window completely; as a method of page selection it does work. However, the standards for how over-optimized a page or piece of content can be are changing. What would have been a very high ranking page due to keyword choice and density, as well as the sheer number of backlinks, before the Penguin Update will likely now be considered spam. The result is that pages which are trying to hard will end up having to cut back on the rigid amount of optimization they've undergone.

While details are still coming out, the update will send a lot of websites and webpage owners scrambling to try and comply with the new standard. This isn't exactly a new state of affairs for those who make their living off of Google, or at least who earn their keep based on Google search results. Every time Google changes the rules, webmasters have to try and create new content that ascribes to the new doctrine and to bring older parts of their websites in line with the new way of thinking. Otherwise the hit taken in page views becomes permanent, assuming that the websites aren't ignored completely because they're now considered spam. It looks pretty dark, but that's mostly because it isn't taking into consideration just how often this sort of thing actually happens in the world of search engine optimization.

Optimizing your Face book page for better SEO

Face book has become an important avenue for businesses and companies to connect with new and existing clientele. A simple outline however may not be every effective when it comes to promoting the page and improving its web rankings significantly. For this reason, it will be important to learn how to optimize your Face book page for SEO.

Understanding SEO

SEO is a technique that is used by web marketers in order to help promote traffic to a particular web page. A combination of techniques such as quality link building and the use of back links are heavily relied on. Once put in place, the links help drive organic traffic to the targeted page helping the clients achieve the results they desire.

 

Link building services

Website owners have to hire link building services from professional marketing companies. Information on how to optimize your Face book page for SEO can be furnished by professional internet marketers who have been in the field for a long time. Once they have made contact, the marketer will follow a certain procedure when coming up with the website content. Normally, he will start by reaching out to other companies that are in the same industry as the client. This is done so as to inquire on whether he can post articles on these particular websites on behalf of his clients. If given the go ahead, a team of professional in house writers will start working on the content to be used. Content is generated manually through the use of research on issues pertaining to that particular industry.

As soon as the article has been completed, it is sent back to the website owner. This is for him to review the content and request for any additional changes to be made. Where the client is okay with the material used, the article is then posted online. Once posted, another team is mandated to submit the article in to a number of social bookmarking sites. These are sites that are very important to any website owner who plans to promote his social networking pages for better traffic. When properly utilized, this can help generate constant traffic given that there is a huge number of people who use social networking sites on a daily basis for different reasons.

Quality link building is only successful once a client has hired a good and professional link builder. A link builder works closely with his clients in order to make sure that all the client needs are well taken care of. Communication is done via the popular means such as Email and Skype with the aim of ensuring that changes are completed within an acceptable time frame. Once hired, the link builder becomes an employee of the client implying that the client gets to come up duties and assign them to him for execution.

Quality link building packages are available in different sizes. Clients have to consider the number of contextual links that they will require within a month. Contextual links, number of articles created and the number of social bookmarks created within any given month are what influence the amount of money that the client has to pay for link building services. As a website owner, it will be important to learn of the various steps and processes that go in to learning how to optimize your Face book page for SEO.

Link Building Agency and Its Credibility to the SEO Market

To be able to comprehend the importance of the agencies that are involved in link building, it is first imperative that one understands what it is that they do. Simply explained, a link is a word, phrase or picture on a site that if you click on, will redirect you to the relevant site that the link represents. Link building therefore consequently means placing these links in various sites so that visitors to those sites can have a way of easily getting directed to your relevant site. It is also commonly referred to as off-page SEO as the SEO is not directly done on your site but on other sites or web pages. This has become an integral part of SEO as it drives huge amounts of traffic to one’s website. Since it is not a task that can be easily done in a short timespan by one person, agencies came up that do this for you at a fee so that you don’t have to. Since you make up part of the market that these agencies directly cater to, your specific choices and other criteria will decide just how relevant such agencies are to you.

Quality of the Off-page SEO

There are many ways that a link can be placed all over the web in a way that it leads traffic to your website. For example, it is possible to simply post your link with a comment in the comments section of the blog and it will send massive amounts of traffic your way. There are many methods that can be used and just as with everything else that has many options to offer, some methods will be more effective than others.

What needs to be highlighted here is that one of the things that will determine a link building agency and its credibility to the SEO Market is the methods that they use for all this off-page SEO. If the agency you have chosen is not using the best white hat methods that there are out there then you should not expect great long-lived results. They may work for a short time only to end up getting your site de-indexed by the popular search engines. You want an agency that uses highly effective methods that will last for ages. For example, an agency that takes the time to create high quality link building content for you with your link and then places it in a high traffic web site will be more credible than one that sends out hundreds of spam mails with your link in one day.

Does the Glove Fit?

In the very same way that not all gloves can fit everybody, not all the off-page SEO agencies are suitable for any business. When choosing the agency, it is important to pick the ones that can meet the needs of your website and goals. For example, if you want all your links associated only with original viral videos, you cannot approach an agency that has high quality articles as their main tactic. Despite such an agency being good with their high quality content to attach links to, they are not credible for the marketing campaign that your business has in mind.

The above are just a few of the major factors that you can use to gauge the credibility of the agency you choose but they will set you on the right path should you assess them wisely.

Five Link Building Tactics That You Should Avoid After Panda And Penguin

With the newest Google updates Penguin and Panda, search engine optimization experts have new things to think about. The new updates have created new challenges for the experts in trying to get people to a specific site and to buy from that site. This has caused some tactics to be revised.

Panda allowed Google to allow for the user’s experience to be part of the page ranking. In essence, the better the user’s experience at the site, the better ranked the site became. This meant that a site had to be better organized, with minimal repetition of material, and accurate meta-tags. Panda was not only able to look at a site and see if the site followed Google’s guidelines, but then rank the site appropriately. In essence the better that the site was designed, the better it was for links. Penguin simply penalized a site for utilizing so-called “black hat” techniques; sites that used techniques that Google saw as inappropriate and cheating. Any advice for link-building needs to keep in mind those two upgrades.

Because of these updates, search engine optimization has changed. There are some things you need to NOT do. For one, don’t just put something up; whatever you put up, make sure that you do put is well-organized and looks great. Don’t use any tricks that someone says will get you plenty of hits; research it and make sure that it is above board. As noted, Google will penalize you for using an tricks that are even the least bit cheating, so avoid those tricks if at all possible. This means link farms, some directories, and pretty much anything that promises you hits for how much you are willing to pay.

This also means don’t join something you don’t plan on using. You don’t want to waste your time putting effort into something you are not sure will work. You should also avoid anything that does not deal with your product or service; if you sell brushes, you have no business going near anything that does not use a brush, like advertising on a fishing gear site. It may sound like a good idea to branch out, but Google will penalize you for using an irrelevant site. Finally, don’t use ignorance as a shield; you may show up on a site you do not want to be on, so google yourself every so often to see what sites you are on.

A freebie: Keep in mind that an SEO expert will only set up your site for optimized crawling by search engine spiders and develop a strategy for you to follow. Once that strategy has been developed it is up to you to follow it. It requires some input from you as some of the social marketing, for example, requires a personal touch from you, and the SEO expert just can’t write the posts for you.

In case you want to know what you should do, you should remember to make your site nice for visitors, with all links easy to find and the site well organized. You should not be using any cheats or dirty tricks to get visitors to your site. Use social marketing to drum up interesting in your site. Establishing links with similar businesses is a good idea. Use ad services to get more clicks, but avoid sites that guarantee hits. Do this, and you should have a better page ranking and therefore more visitors. You may even do more business!


Harvey is a SEO optimization and Contextual Link Building specialist, who has helped many organizations gain visibility on popular searches.