Link Building Agency and Its Credibility to the SEO Market

To be able to comprehend the importance of the agencies that are involved in link building, it is first imperative that one understands what it is that they do. Simply explained, a link is a word, phrase or picture on a site that if you click on, will redirect you to the relevant site that the link represents. Link building therefore consequently means placing these links in various sites so that visitors to those sites can have a way of easily getting directed to your relevant site. It is also commonly referred to as off-page SEO as the SEO is not directly done on your site but on other sites or web pages. This has become an integral part of SEO as it drives huge amounts of traffic to one’s website. Since it is not a task that can be easily done in a short timespan by one person, agencies came up that do this for you at a fee so that you don’t have to. Since you make up part of the market that these agencies directly cater to, your specific choices and other criteria will decide just how relevant such agencies are to you.

Quality of the Off-page SEO

There are many ways that a link can be placed all over the web in a way that it leads traffic to your website. For example, it is possible to simply post your link with a comment in the comments section of the blog and it will send massive amounts of traffic your way. There are many methods that can be used and just as with everything else that has many options to offer, some methods will be more effective than others.

What needs to be highlighted here is that one of the things that will determine a link building agency and its credibility to the SEO Market is the methods that they use for all this off-page SEO. If the agency you have chosen is not using the best white hat methods that there are out there then you should not expect great long-lived results. They may work for a short time only to end up getting your site de-indexed by the popular search engines. You want an agency that uses highly effective methods that will last for ages. For example, an agency that takes the time to create high quality link building content for you with your link and then places it in a high traffic web site will be more credible than one that sends out hundreds of spam mails with your link in one day.

Does the Glove Fit?

In the very same way that not all gloves can fit everybody, not all the off-page SEO agencies are suitable for any business. When choosing the agency, it is important to pick the ones that can meet the needs of your website and goals. For example, if you want all your links associated only with original viral videos, you cannot approach an agency that has high quality articles as their main tactic. Despite such an agency being good with their high quality content to attach links to, they are not credible for the marketing campaign that your business has in mind.

The above are just a few of the major factors that you can use to gauge the credibility of the agency you choose but they will set you on the right path should you assess them wisely.