With the newest Google updates Penguin
and Panda, search engine optimization experts have new things to think about.
The new updates have created new challenges for the experts in trying to get
people to a specific site and to buy from that site. This has caused some
tactics to be revised.
Panda allowed Google to allow for the user’s experience to be part of the page ranking. In essence, the better the user’s experience at the site, the better ranked the site became. This meant that a site had to be better organized, with minimal repetition of material, and accurate meta-tags. Panda was not only able to look at a site and see if the site followed Google’s guidelines, but then rank the site appropriately. In essence the better that the site was designed, the better it was for links. Penguin simply penalized a site for utilizing so-called “black hat” techniques; sites that used techniques that Google saw as inappropriate and cheating. Any advice for link-building needs to keep in mind those two upgrades.
Because of these updates, search engine optimization has changed. There are some things you need to NOT do. For one, don’t just put something up; whatever you put up, make sure that you do put is well-organized and looks great. Don’t use any tricks that someone says will get you plenty of hits; research it and make sure that it is above board. As noted, Google will penalize you for using an tricks that are even the least bit cheating, so avoid those tricks if at all possible. This means link farms, some directories, and pretty much anything that promises you hits for how much you are willing to pay.
This also means don’t join something you don’t plan on using. You don’t want to waste your time putting effort into something you are not sure will work. You should also avoid anything that does not deal with your product or service; if you sell brushes, you have no business going near anything that does not use a brush, like advertising on a fishing gear site. It may sound like a good idea to branch out, but Google will penalize you for using an irrelevant site. Finally, don’t use ignorance as a shield; you may show up on a site you do not want to be on, so google yourself every so often to see what sites you are on.
A freebie: Keep in mind that an SEO expert will only set up your site for optimized crawling by search engine spiders and develop a strategy for you to follow. Once that strategy has been developed it is up to you to follow it. It requires some input from you as some of the social marketing, for example, requires a personal touch from you, and the SEO expert just can’t write the posts for you.
In case you want to know what you should do, you should remember to make your site nice for visitors, with all links easy to find and the site well organized. You should not be using any cheats or dirty tricks to get visitors to your site. Use social marketing to drum up interesting in your site. Establishing links with similar businesses is a good idea. Use ad services to get more clicks, but avoid sites that guarantee hits. Do this, and you should have a better page ranking and therefore more visitors. You may even do more business!
Harvey is a SEO optimization and Contextual Link Building specialist, who has helped many organizations gain visibility on popular searches.
Panda allowed Google to allow for the user’s experience to be part of the page ranking. In essence, the better the user’s experience at the site, the better ranked the site became. This meant that a site had to be better organized, with minimal repetition of material, and accurate meta-tags. Panda was not only able to look at a site and see if the site followed Google’s guidelines, but then rank the site appropriately. In essence the better that the site was designed, the better it was for links. Penguin simply penalized a site for utilizing so-called “black hat” techniques; sites that used techniques that Google saw as inappropriate and cheating. Any advice for link-building needs to keep in mind those two upgrades.
Because of these updates, search engine optimization has changed. There are some things you need to NOT do. For one, don’t just put something up; whatever you put up, make sure that you do put is well-organized and looks great. Don’t use any tricks that someone says will get you plenty of hits; research it and make sure that it is above board. As noted, Google will penalize you for using an tricks that are even the least bit cheating, so avoid those tricks if at all possible. This means link farms, some directories, and pretty much anything that promises you hits for how much you are willing to pay.
This also means don’t join something you don’t plan on using. You don’t want to waste your time putting effort into something you are not sure will work. You should also avoid anything that does not deal with your product or service; if you sell brushes, you have no business going near anything that does not use a brush, like advertising on a fishing gear site. It may sound like a good idea to branch out, but Google will penalize you for using an irrelevant site. Finally, don’t use ignorance as a shield; you may show up on a site you do not want to be on, so google yourself every so often to see what sites you are on.
A freebie: Keep in mind that an SEO expert will only set up your site for optimized crawling by search engine spiders and develop a strategy for you to follow. Once that strategy has been developed it is up to you to follow it. It requires some input from you as some of the social marketing, for example, requires a personal touch from you, and the SEO expert just can’t write the posts for you.
In case you want to know what you should do, you should remember to make your site nice for visitors, with all links easy to find and the site well organized. You should not be using any cheats or dirty tricks to get visitors to your site. Use social marketing to drum up interesting in your site. Establishing links with similar businesses is a good idea. Use ad services to get more clicks, but avoid sites that guarantee hits. Do this, and you should have a better page ranking and therefore more visitors. You may even do more business!
Harvey is a SEO optimization and Contextual Link Building specialist, who has helped many organizations gain visibility on popular searches.
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